Finding leads by what they post, not their job title

01

Why searching by job title does not work

• No job title tells you who is about to build a DNA library. Searching by title and company returns thousands of people, and almost none of them have the problem right now.
• The audience is small enough that burning it with generic outreach cannot be undone. There is no second list.
• What someone posted about last week does tell you. It is the only signal available that shows what they are working on rather than what they are called.

02

How it works

Fig 1 Finding the posts, then the people who engaged with them

Approved leads move from the Google Sheet into HeyReach every 3 days.

An LLM cleans up the names first, stripping titles and credentials, because “Hi Dr. Sarah Chen PhD” instantly reads as automation.

Fig 2 Two different openers, depending on who they are

Fig 3 What happens when something breaks

03

Results

One month of an ongoing campaign: 65 connection requests, 51 accepted, 47 messages, 20 replies. Those replies became booked meetings, which is the number that matters to them.

Stack

Apify n8n Clay HeyReach

More work